Discover the potential of your tech stack.
In 2021, a leading M&A consulting firm approached HorizonX to help with a hugely important project. One of the world’s largest communications companies, CommunicateCo*, was considering purchasing a next-gen media platform that had taken the retail industry by storm, AdVue360 **.
Taking on an industry-changing deal
AdVue360 was considered to be in a different league because of its global reach. If successful, the acquisition of AdVue360 had the potential to expand CommunicateCo’s customer reach to all corners of the globe, giving its clients self-serve access to:
- highly targeted ad personalisation
- real-time ad performance measurement and
- instant re-allocation of media spend across online and offline channels.
AdVue360 features were extremely impressive and, if its reputation was to be believed, could give CommunicateCo a crucial competitive edge – at a time when marketers are under increasing pressure to prove return on their media spend.
Working closely with AdVue360’s CTO, CPO and VP of Technology, HorizonX identified a series of risks, opportunities and suggestions for CommunicateCo to consider in their commercial discussions, including:
- A lack of complex analytics – a crucial capability for a platform handling huge data sets and giving clients the ability to make quick media spend decisions.
- Buying additional datasets to create more complete customer profiles and better experiences.
- A service mesh to handle traffic routing of microservices, freeing up developer time.
Making the right investment easier to spot
HorizonX’s completed report included a detailed competitor analysis, giving CommunicateCo executives a side-by-side comparison of AdVue360 and its other 5 contenders. As well as a full list of recommendations, the report made it clear that AdVue360 had no red flags, would make a sound investment, and help to advance CommunicateCo’s client offerings now and in future.
Making the right investment easier to spot
HorizonX’s completed report included a detailed competitor analysis, giving CommunicateCo executives a side-by-side comparison of AdVue360 and its other 5 contenders. As well as a full list of recommendations, the report made it clear that AdVue360 had no red flags, would make a sound investment, and help to advance CommunicateCo’s client offerings now and in future.
Data Governance encompasses your organisation's practices and processes to manage, utilise, and protect data assets, including data quality, data privacy review, data catalogue, and data contracts and sharing policies.
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A specialised form of consultancy that assists businesses align their tech strategies with their overall business goals. HorizonX serves as a sounding board, steering decisions that foster growth and innovation.
To support the modernisation and streamlining of platforms at your organisation, we outline the present, transitional, and future architectural states as part of the shift to cloud environments, choosing optimal, cloud-native technologies.
A cloud migration strategy is a comprehensive plan for moving data, applications, and other business elements from an organisation's onsite computers to the cloud. We work with our clients to develop their strategy tailored to their needs.
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A technology strategy is essentially the master plan that outlines how technology will be used to meet business goals. Integrating this strategy across business units ensures a unified effort towards common goals.
We take a thoughtful and comprehensive approach to assess the technology stack and help develop a strategy that becomes a lever of success and innovation.
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Technology Stack
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Solutions Provided
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We take a thoughtful and comprehensive approach to assess the technology stack and help develop a strategy that becomes a lever of success and innovation.
This was the first technology due diligence CommunicateCo engaged HorizonX to undertake. They were so impressed by HorizonX's approach and finesse that they engaged HorizonX for five more similar global acquisitions.
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For more than 40 years, a leading global strategy firm StratAdvisor* has provided leaders with the research and advice they need to make the right decision, every time
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